Web Survey Bibliography
Studies comparing text and hypertext concerning knowledge acquisition and information retrieval report varying results. However, in relation to knowledge acquisition, linear text tends to be as good as hypertext or even better. Problems associated with hypertext are mainly orientation, navigation and the difficulty of building an overview of the whole material. Therefore, our objective is to devolope a hypertext design which supports the reader in orientation and enables him to build an equal knowledge structure. In a first experiment hypertexts were compared with electronic linear texts concerning knowledge acquisition, navigation, and eye movements. In the first part of the experiment 28 subjects read one linear text and one hypertext with different content. In the second part, an additional 28 subjects answered questions using a hypertext and a linear text. As expected, when reading the hypertext version, subjects acquired less knowledge and reported more orientational and navigational problems than reading the linear version. The eye movements also indicated that the navigation process took some attention away from the actual text. In the second part of the experiment, concerning information retrieval, both versions did not differ in correct answers, answering time and knowledge acquisition, while for the linear text version more orientational and navigational problems were reported. The results show a clear need for a better hypertext design. Furthermore, hypertext seems to show better results for information retrieval than for reading a text with scant previous knowledge, whereas linear text seems to be more suitable for reading through.
Web survey bibliography - Germany (361)
- Time Measurement And Pre-testing In On-line-Questionnaires; 2002; Mueller, J., Reimer, M.
- Assessing Internet Questionnaires: The online pretest lab; 2002; Graef, L.
- Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires; 2002; Bosnjak, M., Batinic, B.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- Platform-dependent biases in Online Research: Do Mac users really think different?; 2001; Buchanan, T., Reips, U.-D.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.